Home> Industry Information> Research institutions predict that VR game revenue will increase to $8.2 billion by 2023

Research institutions predict that VR game revenue will increase to $8.2 billion by 2023

January 04, 2024

研究机构预测:截至2023年,VR游戏营收将增至82亿美元 AR游戏 第1张

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According to data from analyst firm Juniper Research, VR game revenue will increase from the current $1.2 billion to $8.2 billion by 2023, and mobile VR games will account for more than 55% of VR game revenue.

The company predicts that by 2023, more than 100 million mobile VR devices (including smartphones and VR all-in-ones) will enter the global gaming market, with 52 million devices in 2019.

研究机构预测:截至2023年,VR游戏营收将增至82亿美元 AR游戏 第2张

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It can be said that the development of mobile VR devices is crucial for this growth. Sales of VR hardware in 2018 are disappointing, so developing low-cost VR on smartphones and other mobile devices is important to attract users and encourage them to use other VR platforms.

Research author Sam Barker explains: "The revenue of VR mobile games will exceed $4.6 billion by 2023." Developers must therefore reduce high application deprecation rates by providing engaging, constantly updated content. In addition, he said: More than 50% of mobile VR games in 2019 will not be profitable, because it is very difficult to place advertisements in VR content without affecting the user experience. Developers must use in-app purchases to compensate for the lack of potential advertising revenue.

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